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It’s Time to WIN

  Lee Cockerell uses the acronym WIN (What’s Important Now?) in his book The Customer Rules to refer to times…

Everyone is a VIP

  When I traveled to Disney World with my family a few years ago, we received a personalized booklet in…

A Letter from a Waiter

  Lee Cockerell was previously in charge of operations at the Walt Disney World Resort. You can imagine that running…

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